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Newborn Town, a little-known mainland Chinese company focused on social apps for markets outside China, wants to help people hook up in the metaverse.

After launching beta testing last November, the Hong Kong-listed company released more details on Thursday about a feature called Meta Town, that will be incorporated into its dating app Yumy.

The app has had over 30 million worldwide downloads since launching in early 2021, with some of the best performing markets being Egypt, United Arab Emirates, New Zealand and Britain, according to the company, which was founded in 2009.

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Fashion industry looks to online metaverse as test lab for new products

Users taking part in the beta test have been able to create avatars based on their photo, find other virtual figures, and engage in audio conversations that are supported by artificial intelligence-powered translation. The latter function allows users who speak different languages to have “barrier-free, immersive social experiences”, the company said in a statement.

“The metaverse is the future of social networking,” Wei He, vice-president of Newborn Town, said in the statement. “We will keep exploring technological innovation and applications . and bring experiences that are authentic, efficient and immersive.”

The company said it will partner with Digital Dream Valley, the Chinese firm behind a virtual version of the late Taiwanese singer Teresa Teng for a new year gala presented by state-owned Jiangsu Broadcasting Corp, to develop virtual characters and 3D social scenarios.

Newborn Town also owns video networking app Yiyo, social live-streaming app MICO and audio networking app YoHo. The group’s products were downloaded 254 million times in the first half of 2021, according to the company’s financial report.

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